SEO/Search engine optimization means the process of maximizing the number of visitors to a particular site, website or
blog by ensuring that the site appears high and have a high page rank in search results.
Search engine optimization is not magic, and cannot perform wonders. Good SEO takes a lot of hard work and planning to produce useful, and long-lasting results. As it is the process of improving site visibility in SERPs (Search Engine Result Pages) by using meta keywords, description title etc. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Types of Search Engine Optimization (SEO):
1. White hat SEO
2. Black hat SEO
#White Hat SEO
White hat Search Engine Optimization uses the techniques and methods to improve the ranking of website in search engines which don't run afoul (in conflict) of search engine guidelines. White hat SEO includes following techniques:
1. High quality content development.
2. Website HTML optimization and reconstructing.
3. Link acquisition campaigns.
We can expect Steady, gradual but lasting growth in rankings by using White Hat SEO techniques.
#Black Hat SEO
Black Hat Search Engine Optimization exploits weaknesses in the search engine algorithms to obtain high rankings for a website or blogs. Such techniques and methods are in direct conflict with search engine guidelines. Black hat SEO techniques has very low wholesomeness or say not at all because if you ask those in charge of cleaning search engine result page spam.
Black hat SEO includes following techniques:
1.
Link Spam: Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as Link building software's, link farms etc.
2.
Keyword stuffing: Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's or blog ranking in Google search results. Often these keywords appear in a list or group, or out of context.
3.
Cloaking: Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
4.
Hidden text: Hidden text is the very crucial part in Search Engine Optimization (SEO), as Hidden text is computer text that is displayed in such a way as to be invisible or unreadable. Hidden text is most commonly achieved by setting the font color to the same color as the background, rendering thetext invisible unless the user highlights it.
5.
Hidden links: Hidden links are same as Hidden text, A little difference in both is Hidden links instead of hidden text in hidden links.
What are the Elements of Search Engine Optimization (SEO) ?
Following are the important elements for Search Engine optimization (SEO) are:
1.
Discovery: Discovery process in search engine optimization refers to all activities that are required to understand the parameters and goals of the campaign. The Process of discovery in SEO includes keyword research, competitive analysis, understanding the business model, and a review of the current analytics landscape.
2.
On Page: In search engine optimization (SEO), on-page optimization refers to factors that have an effect on your Web site or blog listing listing in natural search results.
3.
Off Page: Off page optimization in Search Engine Optimization (SEO) refers to aligning the link connectivity of the website to the keyword phrases that are most relevant for the situation. Off page linking are of two types
(a) Internal off page optimization- Internal Off Page link optimization is concerned with site elements like the global navigation template.
(b) External off page optimization - External off page link optimization in SEO is primarily focused on third party links that point to your site and what keywords are being used in those links.
4.
Site Wide: Site Wide optimization refers to the linking and navigation structure that is deployed across an entire Web site. Site wide search engine optimization focuses on discovering and addressing technical problems that hinder search engines from indexing the content on your websites or blogs. Site wide optimization in search optimization refers to cleaning up all the technical issues which can cause problems for search engines in indexing and ranking your site. These issues are mainly:
(a) URL structure, (b) 301 versus 302 redirects, (c) flash, (d) Ajax and java script, (e) XML sitemaps and tags.
5.
Universal Search: Universal search in SEO refers to all activities that affect rankings for universal search elements like video, images, news, shopping, reviews, and local listings.
6.
Usability: Usability in search engine optimization (SEO) is a separate Web discipline that focuses on user experience.
7.
Social Media Promotions: Social media is one of the very important tools and techniques of SEO, for link building, reputation management, and user generated content.
8.
Analytics: Analytics in SEO works like a engine which allows you to make decisions about your SEO campaign in terms of understanding performance and deploying resources on an ongoing basis.
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