CPC: Cost Per Click
CPC in
Google Adsense is the amount you earn each time when a user clicks on your Ad. CPC (Cost Per Click) is determined by the advertisers, CPC on keywords are very high and CPC for some keywords are very low.
Adsense publishers always wish to target high CPC for clicks on their ads. At present it is noticed that adsense publishers talking more about CTR and less CPC. But if CPC is higher then CTR does not matter more.
As earlier we have discussed about CPC in
Affiliate maketing also, and knew about CPC. Here also we are talking about the same CPC. Scope of CPC is not limited for Adsense only, this term is widely used by every advertising networks, publishers and advertisers.
Higher CPC gives higher earnings to publishers and lower CPC by advertisers give lower earnings to their publishers. All CPC cost is depend on Advertiser budget for advertising.